Product Lines and Ecosystems: from customization to configuration

Jan Bosch

Professor of Software Engineering, Chalmers University Technology

Digitalization is concerned with a fundamental shift in value delivery to customers from transactional to continuous. For R&D this requires adopting processes such as DevOps and continuous deployment. Systems engineering companies using platforms need to adjust their ways of working and be cognisant of the role of the ecosystem surrounding them to capitalize on this transformation. The keynote talk will discuss these developments and provide industrial examples from Software Center, a collaboration between 17 large, international companies and five universities with the intent of accelerating the digital transformation of the European software intensive industry.

About Jan Bosch

Jan Bosch is professor at Chalmers University Technology in Gothenburg, Sweden and director of the Software Center, a strategic partner-funded collaboration between 17 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Scania, Siemens and Bosch) and five universities focused on digitalization. Earlier, he worked as Vice President Engineering Process at Intuit Inc where he also led Intuit's Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden.

His research activities include digitalisation, evidence-based development, business ecosystems, artificial intelligence and machine/deep learning, software architecture, software product families and software variability management. He is the author of several books including "Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach" published by Pearson Education (Addison-Wesley & ACM Press) and ÒSpeed, Data and Ecosystems: Excelling in a Software-Driven WorldÓ published by Taylor and Francis, editor of several books and volumes and author of hundreds of research articles. He is editor for Journal of Systems and Software as well as Science of Computer Programming, chaired several conferences as general and program chair, served on numerous program committees and organised countless workshops. Jan is a fellow member of the International Software Product Management Association (ISPMA) and a member of the Royal Swedish Academy of Engineering Science.

Jan serves on the boards of IVER, Peltarion and Burt Intelligence and on the advisory boards of Assia Inc. in Redwood City, CA and Pure Systems GmbH (Germany). Earlier he was chairman of the board of Auqtus, Fidesmo and Remente. In the startup space, Jan is an angel investor in several startup companies. He also runs a boutique consulting firm, Boschonian AB, that offers its clients support around the implications of digitalization including the management of R&D and innovation. For more information see his website:

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